After working with three separate international agencies that were unable to generate results, my organization finally partnered with a local Riyadh-based marketing firm. The contrast in outcomes was dramatic.
Recently, a café proprietor in Riyadh lamented that his venue wasn't appearing in Google searches despite being popular by customers. This is a frequent challenge I encounter with Saudi establishments throughout the Kingdom.
Using extensive testing for a meal service customer, we found that campaigns shown between 9-11 PM dramatically outperformed those delivered during typical peak hours, producing 163% higher conversion rates.
With comprehensive research for a food delivery client, we discovered that advertisements shown between evening hours substantially surpassed those delivered during traditional prime times, producing 163% higher purchases.
For a beauty company targeting younger Saudi women, we moved 60% of their traditional advertising investment to temporary channels, resulting in a two hundred seventeen percent increase in sales performance.
Essential delivery findings included:
- Decreased competition during prayer times with steady results
- Greater engagement on Fridays and Saturdays particularly after evening prayers
- Seasonal variations requiring spending modifications during religious occasions
- School schedule influences on certain categories
Last quarter, a cosmetics company allocated 300,000 SAR in traditional advertising with disappointing results. After moving just 25% of that investment to influencer marketing, they saw a 712% improvement in conversions.
Essential techniques included:
- Working with Saudi native speakers to discover genuine lookup habits
- Examining local competitors for comparing search optimization services term strategies
- Developing a bilingual keyword matrix to capture every possible searchers
- Using Saudi Arabic dialect instead of classical terminology
For a hospitality client, we discovered that direct translation of their international keywords generated exceptionally unproductive investment. After applying a locally-focused keyword technique, their CPA dropped by seventy-three percent.
Advising a food brand, we established a technique where influencers genuinely incorporated products into their normal activities rather than generating obvious advertisements. This method produced response metrics significantly higher than standard advertising posts.
Successful methods included:
- Highlighting collective advantages rather than personal benefits
- Including subtle religious references where appropriate
- Adapting deal phrasing to match Saudi cultural norms
- Developing different ad variations for various areas within the Kingdom
A skincare retailer shifted from various isolated collaborations to longer-term associations with less influencers, producing a substantial increase in conversion rates and a 43% decrease in marketing expenses.
Important components included:
- Handheld-optimized message presentations
- Touch-to-contact extensions for speaking-oriented customers
- Software marketing for appropriate queries
- Platform-tailored destination sites