For a financial institution, we implemented a responsive design system that dynamically modified controls, typography, and organization based on the chosen language, producing a 42% growth in audience participation.
Recently, I observed as three competitors invested heavily into developing their presence on a certain social media platform. Their efforts were unsuccessful as the platform turned out to be a bad match for our sector.
Important scheduling discoveries:
- Post-prayer moments offering connection chances
- Late evening usage spikes substantially greater than global norms
- Weekend habits significantly divergent from weekday engagement
- Temporal shifts during Ramadan necessitating specialized approaches
- School schedule impacts on particular audiences
I suggest organizing competitors as:
- Primary competitors (offering equivalent products/services)
- Peripheral competitors (with some overlap)
- Emerging disruptors (new entrants with innovative capabilities)
Essential medium findings:
- WhatsApp as primary messaging platforms for customer service
- Snapchat performing exceptionally well for particular audiences
- Video platforms consumption at significantly higher levels than worldwide averages
- Microblogging significant impact on social conversation
- Visual platforms notably successful for lifestyle brands
I invest at least 120 minutes each week reviewing our competitors':
- digital Advertising agency Riyadh organization and UX
- Articles and content calendar
- Online platforms engagement
- Client testimonials and ratings
- SEO approach and positions
Key visual elements to consider:
- Appropriate representation of individuals respecting social expectations
- Tone decisions with understanding of traditional meaning
- Architecture and landscapes that align with Saudi identity
- Care with particulars that show local knowledge
- Cultural motifs incorporated elegantly
A few weeks ago, a apparel company consulted me after using over 150,000 SAR on social media advertising with disappointing returns. After restructuring their campaign, we produced a six hundred thirty-one percent increase in advertising efficiency.
Recently, a store owner contacted me after wasting over 250,000 SAR on underperforming paid search initiatives. After restructuring their methodology, we achieved a dramatic improvement in advertising efficiency.
For a hospitality brand, we identified that word-for-word transfer of their global search terms resulted in exceptionally unproductive investment. After applying a culturally-appropriate keyword technique, their CPA dropped by 73%.
Essential components:
- Formal vs. casual Arabic employment
- Regional speech distinctions suitable for the target audience
- Formal addresses employment representing appropriate deference
- Faith-based references employed with sensitivity
- Expressions that resonate with local culture
Important components included:
- Handheld-optimized creative styles
- Click-to-call additions for call-inclined consumers
- Software marketing for relevant searches
- Technology-adapted arrival locations
Successful methods included:
- Emphasizing family values rather than self-improvement
- Adding appropriate faith elements where suitable
- Adapting deal phrasing to align with Saudi traditional values
- Creating distinct ad variations for different regions within the Kingdom
After years of underwhelming performance with their standard website, their optimized Saudi-focused website generated a significant growth in engagement and a one hundred eighty-seven percent boost in sales.
Essential delivery discoveries included:
- Reduced competition during prayer times with steady results
- Greater engagement on weekends particularly after night prayers
- Temporal differences requiring budget adjustments during cultural events
- Educational timetable effects on specific sectors
Through detailed analysis for a cuisine platform client, we discovered that advertisements presented between night time significantly exceeded those delivered during standard prime times, generating 163% better conversion rates.
Key approaches included:
- Collaborating with Saudi local users to discover genuine lookup habits
- Investigating regional rivals for search term strategies
- Developing a dual-language query framework to attract the complete range of searchers
- Applying regional linguistic differences rather than formal language
This involved:
- Visible presentation of local office information
- Featuring of preferred payment methods like local services
- Clear refund procedures with local context
- Arabic customer service availability
For a banking customer, we implemented a digital property that carefully integrated global practices with culturally appropriate design elements. This technique improved their user confidence by nearly one hundred percent and conversions by seventy-four percent.
Six months into business, our sales were underwhelming. It wasn't until I happened to a comprehensive study about our market sector that I realized how oblivious I'd been to the market realities around us.